Researching the Company for which you are being interviewed

Not only will you have a better idea of what you are potentially letting yourself in for, but it provides you with ammunition to drop into either your answers, or your questions at the end of the interview.

e.g. I understand that last year your Company merged with Company X. How do you see this affecting the X department and what will it mean in terms of opportunities for advancement?

Being Prepared

It is now common practice for interviewers to focus on key competencies - skills or attitudes that are necessary to the role in question. Most interviews will follow a structure that is designed to bring out those qualities. The questions should be answered by giving specific examples from your background that highlight the relevant competencies. Therefore it is important to have ready-made examples that you can use on cue. Go over your CV and recall your greatest achievements. What were the skills and attitudes that you used to bring about the achievements? How did you use them? What did you learn from the experience? What would you do differently if faced with the same situation again?


Within the first 2 minutes of the interview, the interviewer will already have formed a judgement of you and your suitability for the role - make sure it is a positive one.


Research has shown that 50% of communication relies on body language. Many interviewees shoot themselves in the foot without realising that they are sending out negative signals. There are several issues to avoid:

Areas to concentrate on include:

  • Walk slowly, deliberately and tall when you enter the room.
  • Smile - show the interviewer that you are open, friendly and confident
  • Maintain good eye contact

The main point is to ensure that you are relaxed and confident and the best way to ensure this is thorough preparation.


By looking at the interview from the other side of the desk, it is much easier to understand what the interviewer is looking for, and therefore to tailor your answers to what is needed.

The interviewer will have 3 main considerations:

Ability & suitability

There are plenty of people with the right qualifications and skills to do the job in hand. On paper, the interviewer may have little to help them differentiate between Candidates. Look at the role that you are applying for and list all the technical skills and personal traits that are vital to the job. Now pick out specific examples from your past that highlight these qualities. Make life easy for the interviewer by painting vivid pictures from your past. Specifics will always win over generalisations as they prove to the interviewer that you have what it takes to do the job well.


You may have the right credentials to do the job but the interviewer needs to know if you are the sort of person who will go the extra mile in order to help the team succeed. Have examples ready of when you went beyond the call of duty in order to ensure the success of a project or task.

Problem solving

Anyone who is hired is hired for the same reason: the employer has a problem of some kind that needs solving. Look at the job description and decide what problems will need to be solved by the individual who gets the job. Again go to your past and prepare examples of when you overcame similar problems. Pay particular attention to your approach to the problem, your thought process in tackling it, how you went about solving it and the outcome of your actions.

Common Competencies

Drive Reliability
Motivation Honesty/integrity
Communication skills Pride
Teamwork Dedication
Energy/enthusiasm  Analytical skills
Determination Listening skills
Money that you have saved your company Efficiency
Time that you have saved your company Economy

There are many different questions that the interviewer can use to determine whether you possess certain competencies. However, by matching the above competencies to specific examples from your past in preparation for the interview, you will be able to cover most eventualities.